The automotive industry is facing a revolution. New players are entering the car market, empowered by innovative and disruptive technologies. Younger generations with different expectations are fostering new business models, and are driving an extreme differentiation of the product portfolio with a multiplication of vehicle variants. Meanwhile, stricter environmental and safety regulations are imposing significant new investments on manufacturers. This requires new technological breakthroughs such as electrification of powertrains and new electric/electronic architecture.